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Cross-media news planning

Working cross-media means building bridges and tearing down borders

If you want to react and publish quickly and consistently as a company, you need no boundaries between planning units and fast ways to exchange information. Both material acquisition and dissemination must constantly face new challenges. Social media channels want to be served. Material streams in from mobile journalists and also active recipients (UGC).


We ensure the pooling of planning forces and create transparency about topics and stories. We reduce costs through new technological concepts. This creates a sustainable basis for increasing our own journalistic relevance.

Our tailor-made concepts are based on best practice approaches and profound know-how in the newsroom area.

Smart Media Production

David versus Goliath: the new crucial question in production?

Increasing cost pressure and limited personnel resources on the one hand and diversifying material acquisition and processing as well as faster time-to-air on the other hand, force new concepts for the production process.

In cooperation with experienced solution architects and based on the essential guidelines of production, we develop concepts for smart production solutions.


Customers benefit here from best practice examples as well as our product and workflow know-how. In doing so, we strive for the best possible integration of the components involved, taking into account costs and benefits.

We are convinced that small and smart products and services can replace large monoliths and will ultimately ensure significant efficiency gains and future security.

Spotlight cloud capability

Which way to the cloud?

For some time now, the media industry has seen an increasing range of cloud-based applications. This includes both the area of planning (program and broadcast planning, topic and news planning) and solutions for complex production or distribution workflows. This poses new challenges for media companies and content providers in terms of system architecture and integration in a heterogeneous application landscape (on premise, IaaS, PaaS, SaaS). Translated with www.DeepL.com/Translator (free version)

Beyond the technical implementation of such solutions, however, we believe that other fundamental aspects need to be considered.

We offer our customers a free spotlight presentation on the topic of cloud governance.

Spotlight Testmanagement

Often unjustly neglected: Testing

In the course of more than 100 technical implementations in the broadcast environment, we have made the experience that often not enough attention is paid to the preparation and implementation of an appropriate test management for new or updated software solutions as well as to the technical readiness of complex installations. The result can be critical defects discovered late and even a postponed go-live date. Translated with www.DeepL.com/Translator (free version)

For this reason, we have developed a structured procedure for our customers, with the help of which weak points in the currently applied test management can be identified in a first step. Based on this assessment of the maturity level, we are then happy to assist in the implementation of an optimised procedure - whether as an organisation-wide process or specifically in the context of a concrete project.

For this purpose, we offer our customers a spotlight presentation, which is intended to provide an overview of the essential aspects of an optimal test management procedure.