Cross-media topic planning at Radio Bremen
Radio Bremen | Martin von Minden
Following the introduction of OpenMedia as the central topic planning system for current regional reporting (television and online) in 2019, Radio Bremen took the next step in 2021 towards consistent cross-media planning and production with the integration of radio waves in particular into an overarching topic and program planning for all playout channels.
sommer + spohr has been supporting the project since July 2021 with consulting and project management services for the transfer of the existing design planning into a corresponding tender for the implementation of the necessary adjustments. In addition to d’accord as an audio content management system, other existing systems had to be integrated into the editorial and production workflow and the integration with Sophora as an online CMS had to be expanded.
With the start of implementation by the general contractor Thum & Mahr, sommer + spohr took over tasks in the context of project supervision and accompanied the project until the go-live of all editorial offices in January 2024. The biggest challenge was the newly developed interface between OpenMedia and d’accord by the two manufacturers CGI and d’accord. Thanks to intensive detailed specification by Radio Bremen, Thum & Mahr and the two development teams, the complex logics from topic and program planning to the playout of the radio stations were successfully implemented. The connection of the online CMS Sophora to OpenMedia was also successfully optimized by Radio Bremen and CGI.
On this basis, the editorial teams at Radio Bremen now use centralized and efficient topic and programme planning for all distribution channels.
"sommer + spohr supported us actively and reliably throughout the entire course of the project. Thanks to their high level of expertise, the team supported Radio Bremen in finding the right path in difficult project situations."