{"id":6303,"date":"2025-03-05T10:00:25","date_gmt":"2025-03-05T09:00:25","guid":{"rendered":"https:\/\/www.consulting4media.com\/?p=6303"},"modified":"2025-03-06T16:09:30","modified_gmt":"2025-03-06T15:09:30","slug":"crm-for-public-contact-centres","status":"publish","type":"post","link":"https:\/\/www.consulting4media.com\/en\/news\/crm-for-public-contact-centres\/","title":{"rendered":"CRM for public contact centres"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6303\" class=\"elementor elementor-6303 elementor-6285\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef1d7f elementor-section-height-default elementor-section-height-default d-flex justify-content-center gutter-x-md\" data-id=\"1ef1d7f\" data-element_type=\"section\" data-e-type=\"section\"><div class=\"elementor-container row flex-fill gutter-x-md gutter-y-md justify-content-center justify-content-xl-start align-items-start\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59f3b60 col-12 col-md-auto justify-content-center align-items-center align-items-xl-start\" data-id=\"59f3b60\" data-element_type=\"column\" data-e-type=\"column\"><div class=\"gutter-y-md align-content-center align-content-xl-start elementor-widget-wrap elementor-element-populated\">\t\t<div class=\"elementor-element elementor-element-5320ecb elementor-widget elementor-widget-image\" data-id=\"5320ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div >\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"591\" src=\"https:\/\/www.consulting4media.com\/wp-content\/uploads\/2025\/03\/iStock-1474149170_M-1379x591.jpg\" class=\"img-fluid px     1\" alt=\"Netzwerk\" \/>                                                            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"elementor-section elementor-top-section elementor-element elementor-element-424fadbd elementor-section-height-default elementor-section-height-default d-flex justify-content-center gutter-x-md\" data-id=\"424fadbd\" data-element_type=\"section\" data-e-type=\"section\"><div class=\"elementor-container row flex-fill gutter-x-md gutter-y-md justify-content-center justify-content-xl-start align-items-start\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-470b9e0f col-12 col-md-auto justify-content-center align-items-center align-items-xl-start\" data-id=\"470b9e0f\" data-element_type=\"column\" data-e-type=\"column\"><div class=\"gutter-y-md align-content-center align-content-xl-start elementor-widget-wrap elementor-element-populated\">\t\t<div class=\"elementor-element elementor-element-3a2dd323 elementor-widget elementor-widget-text-editor\" data-id=\"3a2dd323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"regular elementor-text-editor elementor-clearfix\"><h4>The client was pursuing the goal of establishing an efficient, cross-divisional and cross-location user relationship management (CRM) system for all public contact points. All essential and potential dialogue channels with the customer were to be covered and a standardised approach established. The customer chose the Microsoft Dynamics Customer Service (CS) module for this purpose.<\/h4><h4>sommer + spohr was responsible for the implementation of the CRM in the role of technical project manager. Within a year, the team managed to get from the requirements specification to the start of production. An important success factor here was the agile process model for developing the customised version of the CS module.<\/h4><h4>The customer is now in a position to gradually migrate all internal areas to the new system. In addition, the foundations were laid for integrating further modules, e.g. for sending newsletters and managing events, as well as for further integration into third-party systems (e.g. telephony).<\/h4><\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction of the MS dynamics customer service module<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[186],"class_list":["post-6303","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM for public contact centres - Sommer + Spohr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM for public contact centres - Sommer + Spohr\" \/>\n<meta property=\"og:description\" content=\"Introduction of the MS dynamics customer service module\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\" \/>\n<meta property=\"og:site_name\" content=\"Sommer + Spohr\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T09:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T15:09:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consulting4media.com\/wp-content\/uploads\/2025\/03\/iStock-1474149170_M-1379x591.jpg\" \/>\n<meta name=\"author\" content=\"Aylin Vogl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aylin Vogl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\"},\"author\":{\"name\":\"Aylin Vogl\",\"@id\":\"https:\/\/www.consulting4media.com\/#\/schema\/person\/7b9d52265f8821257e8935d4c02d9074\"},\"headline\":\"CRM for public contact centres\",\"datePublished\":\"2025-03-05T09:00:25+00:00\",\"dateModified\":\"2025-03-06T15:09:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\/\/www.consulting4media.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.consulting4media.com\/wp-content\/uploads\/2025\/03\/iStock-1474149170_M-1379x591.jpg\",\"keywords\":[\"CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\",\"url\":\"https:\/\/www.consulting4media.com\/en\/crm-for-public-contact-centres\/\",\"name\":\"CRM for public contact centres - 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