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Shoulder look at the lunch time magazine


The crunch time of the ARD lunchtime magazine, which is produced every two weeks in Berlin, is the hot phase just before and during the live broadcast. It is strongly characterized by spatial division and intensive 1 to 1 communication. This can not only cause excessive stress for everyone involved, but also errors in the transmission process.

In a quick action of just 6 weeks, we were able to observe the crunch time, talk to everyone involved and jointly identify over 40 measures in workshops that should help to reduce stressful situations in general. Particular attention was paid to developing the measures in line with the multimedia strategy of the RBB, so that no special solution for the lunchtime magazine is developed.

With the help of the catalog of measures, the RBB is now able to implement improvements step by step.