Having reached the end of its life cycle, the existing program planning system for television needs to be replaced. In line with SWR’s strategic trimedial orientation, the new solution sought should take into account not only linear but also non-linear distribution channels and, in particular, the possible integration of radio broadcasting. In order not to fall short here, the client aimed for a comprehensive concept that had to take into account the requirements of all current and future stakeholders. sommer + spohr built on existing requirements and supplemented them to obtain a complete requirements profile. For this purpose, all stakeholders worked out the professional and technical requirements in joint workshops. In a market survey, the requirements were compared with the technical possibilities of an international group of manufacturers. The customer was thus enabled to draw up a comprehensive and implementable specification for the new trimedial program planning system.