sommer + spohr takes over the technical project management
Turn over to a new centralized CRM
For our client – a large German broadcaster – contacts with its viewers, listeners and online users are of great value. Inquiries, complaints, and commendations are valuable feedback. Events, competitions, and newsletters enable customers to be involved in the media company’s offerings.
Today, contacts are established through a wide variety of communication channels. There are various contact points, which in turn use different communication and storage systems.
In the future, standardized workflows, and a uniform technical basis for communication with users are planned. On the one hand, this system change is intended to strengthen the relationship between the broadcaster and its audience. On the other hand, higher efficiency, transparency, and legal certainty are to be created within the company.
sommer + spohr takes over the technical project management to support the media house with the changeover to the new solution, based on MS Dynamics. In close cooperation with product owners, stakeholders and an external service provider, the new solution is to be developed in an agile manner based on Customer Service App. Finally, the media company should be able to switch off the old applications and use the central customer relationship management to create individual offers for its customers.